Achievers is an HR tech solution (Employee recognition and rewards platform) with enterprise-grade solutions. The platform is designed to increase employee engagement and sense of belonging.
How we made an impact
+42%
Improved overall site conversion
+7
Increase in site-wide scroll depth
+33%
YoY increase in organic traffic.
-16%
Decrease in bounce rate site wide
Increased Demo Page Conversion
Boosted conversion rate by 35% (from 4% → 5.4%), directly increasing demo requests.
Reduced Bounce Rate
Decreased website bounce rate by 16%, leading to higher user engagement.
Built a High-Conversion Landing Page
19.5% conversion rate, driving more MQLs without compromising lead quality.
Enhanced User Engagement
Increased average scroll depth by 7% across the website and by 9% on product pages
Expanded Sales Pipeline
increased the number of high-quality leads by 10%, increasing pipeline growth.
Validated by Experimentation
All improvements confirmed through A/B testing in VWO, ensuring validated results.
Improved Overall Website Conversion
Delivered a 42% increase in site-wide conversion rate after brand refresh
Accelerated Organic Growth
Collaborated with SEO to optimize the site, driving a 33% YoY increase in organic traffic.
UX Designs
As the lead UX designer at Achievers, I was solely responsible for designing intuitive and scalable experiences for the enterprise grade platform across desktop and mobile. I developed high fidelity prototypes and improved user workflows for their multiple product offerings to boost adoption, drive engagement and support measurable business outcomes.
Ensured AODA/WCAG
Conversion focused optimizations